Why Learn Print Basics?
Designing for print is fundamentally different from designing for screens. Understanding these core concepts will help you:- Avoid costly mistakes like cut-off text or white borders
- Communicate effectively with print shops and clients
- Produce professional results on the first try
- Save time and money on reprints and corrections
New to printing? Don’t worry! This guide explains everything in simple terms with visual examples. You’ll be a print pro in no time!
The 5 Essential Print Concepts
1. Bleed
Extra space around your design to prevent white edges after cutting
2. Crop Marks
Lines that guide the printer’s cutting machine
3. Safety Zone
The area where important content must stay
4. DPI/Resolution
How sharp and clear your prints will look
5. Multi-Page
How to handle documents with multiple pages
Print vs Screen: Key Differences
Understanding the differences between screen and print design is crucial:Color
| Screen (RGB) | Print (CMYK) |
|---|---|
| Light-based - Emits light | Ink-based - Reflects light |
| 16.7 million colors | Fewer colors (smaller gamut) |
| Brighter, more vibrant | More subdued, realistic |
| Red, Green, Blue | Cyan, Magenta, Yellow, Black |
Key Takeaway: Colors always look slightly different when printed. This is physics, not a mistake!
Resolution
| Screen | |
|---|---|
| 72-96 PPI typical | 300 DPI minimum |
| Pixels | Dots of ink |
| Can be low-res | Must be high-res |
| Zoom doesn’t matter | Fixed size |
An image that looks great on screen may be too low-resolution for print!
Physical Constraints
Print has unique physical limitations:Cutting Variations
Cutting Variations
Industrial cutting machines can be off by 1-2mm. That’s why we need:
- Bleed: Extra space to cut into
- Safety zone: Keep important content safe
- Crop marks: Guide accurate cutting
Paper & Ink Interaction
Paper & Ink Interaction
- Different papers absorb ink differently
- Colors can shift based on paper type
- Coated vs uncoated paper shows colors differently
Physical Durability
Physical Durability
- Designs near edges are vulnerable
- Folding stresses certain areas
- Finishes (gloss, matte) affect appearance
The Print Design Workflow
Here’s the typical process for creating print-ready files:1
1. Design in Figma
Create your design with proper dimensions including bleed
2
2. Prepare for Print
- Check image resolution (≥300 DPI)
- Verify all content is in safe area
- Convert special fonts if needed
3
3. Configure Export Settings
- Set up bleed and crop marks
- Choose CMYK color profile
- Set resolution to 300 DPI
4
4. Export PDF
Generate print-ready PDF with Print for Figma
5
5. Verify PDF
Check that everything exported correctly
6
6. Send to Printer
Upload or deliver file to print shop
7
7. Approve Proof
Review digital or physical proof before full run
Common Print Terminology
Bleed
Bleed
Extra area beyond the final trim size. Typically 3mm (0.125”).
Trim Size
Trim Size
The final size of your printed piece after cutting.
Safety Zone / Safe Area
Safety Zone / Safe Area
Area where important content (text, logos) should stay. Usually 3mm inside the trim line.
Crop Marks / Trim Marks
Crop Marks / Trim Marks
Lines printed outside the design to guide cutting.
Registration Marks
Registration Marks
Crosshair marks used to align multiple color plates.
DPI (Dots Per Inch)
DPI (Dots Per Inch)
Measurement of print resolution. 300 DPI is standard.
CMYK
CMYK
Cyan, Magenta, Yellow, Black - the four ink colors used in printing.
Spot Color / Pantone
Spot Color / Pantone
A single, premixed ink color for brand accuracy.
Overprint
Overprint
When one ink prints on top of another instead of knocking out.
PDF/X
PDF/X
ISO standard for print-ready PDF files.
Visual Guide: Anatomy of a Print File
Here’s what a properly prepared print file looks like:- Bleed Zone (outer): Design extends here to prevent white edges
- Trim Size (middle): Where the paper will be cut
- Safety Zone (inner): Where important content must stay
- Crop Marks (outside): Guide the cutting process
Quick Reference Card
Save this for when you’re preparing print files:| Element | Standard Value | Purpose |
|---|---|---|
| Bleed | 3mm (0.125”) | Prevent white edges |
| Safety Zone | 3mm inset | Protect content from cutting |
| Resolution | 300 DPI | Ensure sharp output |
| Color Mode | CMYK | Match printer inks |
| Black Text | K100 (pure black) | Crisp text |
| Min Text Size | 6pt (8pt recommended) | Readability |
| PDF Format | PDF/X-1a or PDF/X-4 | Print compatibility |
Different Types of Print Projects
Each type of print project has specific requirements:- Small Format
- Large Format
- Multi-Page
- Packaging
Examples: Business cards, postcards, flyers
- Bleed: 3mm standard
- Min text: 8pt recommended
- Paper: 300-350gsm for cards
- Finishes: Matte, gloss, UV spot
Before You Start Any Print Project
Ask yourself these questions:1. What are the final dimensions?
1. What are the final dimensions?
Know the exact trim size before you start designing.
2. What paper/material will be used?
2. What paper/material will be used?
Different materials affect color and design choices.
3. Are there brand colors to match?
3. Are there brand colors to match?
Consider using spot colors for critical brand colors.
4. What's the viewing distance?
4. What's the viewing distance?
Closer viewing requires higher resolution and smaller details.
5. Are there special finishes?
5. Are there special finishes?
UV coating, embossing, foil require special preparation.
6. What's your budget and quantity?
6. What's your budget and quantity?
Higher quantities often mean lower per-unit costs.
Learn Each Concept in Depth
Now that you understand the overview, dive deep into each concept:Understanding Bleed
Why we need extra space and how to set it up correctly
Crop Marks Guide
What they are and when to use them
Safety Zone Explained
Protecting your content from the blade
DPI & Resolution
Ensuring your prints are sharp and clear
Multi-Page Documents
Working with booklets and catalogs
Color Management
RGB to CMYK and ICC profiles
Common Mistakes to Avoid
Top 5 Print Mistakes:
- No bleed - Results in white edges or cut-off design
- Low resolution - Pixelated, blurry output
- Text too close to edge - Gets cut off during trimming
- Wrong color mode - RGB files to print
- Tiny text - Unreadable when printed
Pro Tips for Success
Always Order a Proof: For important projects, get a test print before ordering hundreds. It’s worth the extra cost.
Communicate with Your Printer: Ask questions! Professional printers are happy to help ensure your files are correct.
Save Your Settings: Once you have working settings for a project type, save them as a preset.
Keep Originals: Always keep your Figma source files. You might need to make changes later.
Ready to Learn More?
Next: Understanding Bleed in Detail
Let’s start with the most important concept - bleed. Click to learn everything about it!
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