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Marketing & Promotional Templates

Professional templates for all your marketing needs. Each template is print-ready with proper specifications, bleed, and optimized for Print for Figma workflow.
Quick start: Download template → Customize content → Export with Print for Figma → Print. All technical setup complete.

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Flyer Templates

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Template 1: Event Flyer (Letter Size)

Event / Announcement Flyer

Specifications:
  • Size: 8.5” × 11” (Letter)
  • Orientation: Portrait
  • Bleed: 0.125” included
  • Safety zones: 0.25” marked
Design features:
  • Bold headline area
  • Large image/photo placeholder
  • Event details section
  • Date, time, location prominent
  • CTA (call-to-action) area
  • QR code placeholder (optional)
Layouts included:
  • Photo-focused version
  • Text-focused version
  • 50/50 split version
Customization:
  • Replace hero image
  • Update event information
  • Adjust color scheme
  • Add/remove sections as needed
Print specifications:
  • Paper: 100 lb gloss cover (standard)
  • Finish: Gloss or matte
  • Color: Full CMYK
  • Quantity: 100-500 typical
Best for: Events, concerts, workshops, grand openings, community announcements

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Template 2: Sale / Promotional Flyer

Sale & Promotion Flyer

Specifications:
  • Size: 8.5” × 11”
  • Orientation: Portrait
  • Bleed: 0.125”
  • High-impact design
Design features:
  • Attention-grabbing headline (“50% OFF”, “SALE”, etc.)
  • Product showcase areas (4-6 products)
  • Price callouts
  • Limited time messaging
  • Store information footer
  • Burst/starburst graphic elements
Customization:
  • Product images and prices
  • Sale percentage/offer
  • Colors (brand or seasonal)
  • Urgency messaging
Print specifications:
  • Paper: 80-100 lb gloss text
  • Finish: Gloss for vibrant colors
  • Color: Full CMYK
  • Quantity: 500-5000 (mass distribution)
Best for: Retail sales, clearance events, seasonal promotions, flash sales

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Template 3: Service Flyer

Service / Business Flyer

Specifications:
  • Size: 8.5” × 11”
  • Orientation: Portrait
  • Bleed: 0.125”
  • Professional layout
Design features:
  • Service headline
  • Benefits list (3-5 bullet points)
  • Service features with icons
  • Testimonial area
  • Contact information prominent
  • Professional imagery
Layouts:
  • Icon-based features
  • Photo showcase
  • Before/after comparison
Customization:
  • Service descriptions
  • Your photos/portfolio
  • Testimonials
  • Contact details
  • Brand colors
Print specifications:
  • Paper: 100 lb cover stock
  • Finish: Matte (professional) or gloss
  • Color: Full CMYK
Best for: Service businesses, contractors, consultants, home services, B2B offerings

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Template 4: Postcard Mailer (4” × 6”)

Direct Mail Postcard

Specifications:
  • Size: 4” × 6” (USPS standard postcard)
  • Orientation: Landscape or portrait versions
  • Bleed: 0.125”
  • Front and back designs included
Design features:
  • Front: Eye-catching visual + headline
  • Back: Offer details + CTA + address area
  • Mailing permit box (if bulk mail)
  • Address block template
  • QR code for tracking
USPS compliance:
  • Address area properly positioned
  • Required spacing maintained
  • Barcode area reserved
Customization:
  • Front image and headline
  • Offer/message
  • Mailing list addresses (variable data ready)
  • Brand colors
Print specifications:
  • Paper: 14pt or 16pt card stock
  • Finish: UV coating on front, uncoated back (for writing)
  • Color: Full CMYK
Mailing: EDDM (Every Door Direct Mail) ready or addressed mailingBest for: Local business marketing, real estate, restaurant promotions, appointment reminders

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Brochure Templates

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Template 5: Tri-fold Brochure

Standard Tri-fold Brochure

Specifications:
  • Size: 11” × 8.5” flat (tri-fold to 3.67” × 8.5”)
  • Panels: 6 total (3 outside, 3 inside)
  • Bleed: 0.125” on all edges
  • Panel guides included
Design features:
  • Front panel (cover): Eye-catching headline + image
  • Inside left: Introduction/welcome
  • Inside center: Features/benefits
  • Inside right: Services/products
  • Back left: Testimonials/case studies
  • Back center: Contact information
  • Back right: Call to action
Panel sizing:
  • Left panel: 3.625” (slightly smaller for fold)
  • Center panel: 3.75”
  • Right panel: 3.625”
Customization:
  • All text and images
  • Color scheme
  • Panel content organization
  • Layout variations
Print specifications:
  • Paper: 100 lb gloss or matte text
  • Scoring: Required for clean folds
  • Color: Full CMYK
  • Quantity: 250-1000 typical
Best for: Service overviews, company information, product catalogs, welcome packets

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Template 6: Z-fold Brochure

Z-fold / Accordion Brochure

Specifications:
  • Size: 11” × 8.5” flat
  • Panels: 6 (3 front, 3 back)
  • Fold style: Z-fold (accordion)
  • Bleed: 0.125”
Design features:
  • Sequential panel reveal (tells story as unfolds)
  • Each panel 3.67” wide
  • Continuous design across panels option
  • Alternative: Individual panel designs
Advantages over tri-fold:
  • Opens flat for full spread view
  • Better for timelines, processes
  • More dramatic reveal
Customization:
  • Timeline/process content
  • Product showcase across spread
  • Story progression
  • Brand elements
Print specifications:
  • Paper: 80-100 lb text (thinner than tri-fold)
  • Scoring: Critical for Z-fold
  • Color: Full CMYK
Best for: Timelines, processes, product lines, storytelling, maps/wayfinding

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Template 7: Bi-fold Brochure (8.5” × 11”)

Simple Bi-fold Brochure

Specifications:
  • Size: 11” × 8.5” flat, folds to 5.5” × 8.5”
  • Panels: 4 total (2 outside, 2 inside)
  • Bleed: 0.125”
  • Half-fold (simplest fold)
Design features:
  • Front cover: Main headline + image
  • Inside spread: Full 11” × 8.5” design area
  • Back cover: Contact info + CTA
Advantages:
  • Large inside spread for impact
  • Simple, cost-effective fold
  • Easiest to design
  • Professional presentation
Customization:
  • Cover design
  • Inside spread layout
  • Back panel content
  • All colors and images
Print specifications:
  • Paper: 100 lb gloss or matte cover
  • Scoring: Recommended
  • Color: Full CMYK
  • Quantity: 100-500 typical
Best for: Menus, programs, simple presentations, portfolio pieces, event guides

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Poster Templates

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Template 8: Event Poster (18” × 24”)

Medium Event Poster

Specifications:
  • Size: 18” × 24” (standard medium poster)
  • Orientation: Portrait
  • Bleed: 0.125”
  • Viewing distance: 3-6 feet
Design features:
  • Bold headline (72pt+ size)
  • High-impact visual
  • Event details readable from distance
  • Date/time/location prominent
  • Sponsor logos area (optional)
  • QR code for tickets/info
Typography guidelines:
  • Headline: 72-120pt
  • Sub headline: 48-72pt
  • Body text: 24-36pt (readable from 5 feet)
  • Fine print: 18pt minimum
Customization:
  • Hero image/artwork
  • Event information
  • Color scheme
  • Typography style
Print specifications:
  • Paper: Poster stock (satin or gloss)
  • Color: Full CMYK
  • Mounting: Optional foam core
Best for: Concerts, theater, festivals, conferences, community events

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Template 9: Promotional Poster (24” × 36”)

Large Promotional Poster

Specifications:
  • Size: 24” × 36” (movie poster standard)
  • Orientation: Portrait
  • Bleed: 0.125-0.25” (larger bleed for large format)
  • Viewing distance: 6-10 feet
Design features:
  • Dramatic visual impact
  • Minimal text (readable from distance)
  • Strong color and contrast
  • Product/brand hero image
  • Clear call to action
  • Logo lockup area
File size considerations:
  • Large dimensions = large files
  • Image optimization critical
  • 300 DPI for close viewing
  • 150-200 DPI backgrounds acceptable
Customization:
  • Main visual
  • Headline and messaging
  • Brand colors
  • Layout style
Print specifications:
  • Paper: Poster stock, banner material, or adhesive
  • Color: Full CMYK
  • Mounting: Foam core, frame, or grommets
Best for: Retail displays, window posters, trade show graphics, promotional campaigns

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Template 10: Informational Poster (11” × 17”)

Tabloid / Information Poster

Specifications:
  • Size: 11” × 17” (Tabloid)
  • Orientation: Portrait or landscape
  • Bleed: 0.125”
  • Smaller format, more detail possible
Design features:
  • Information hierarchy
  • Charts/graphs/infographics
  • Detailed content (readable up close)
  • Educational/instructional focus
  • Section organization
Layouts included:
  • Infographic style
  • Step-by-step guide
  • Comparison chart
  • FAQ format
Customization:
  • Content and data
  • Icons and illustrations
  • Color coding for sections
  • Brand elements
Print specifications:
  • Paper: 100 lb gloss or matte text
  • Color: Full CMYK
Best for: Educational materials, office postings, instructional guides, safety information, process documentation

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Rack Card & Display Templates

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Template 11: Rack Card (4” × 9”)

Travel / Tourism Rack Card

Specifications:
  • Size: 4” × 9” (standard rack card)
  • Orientation: Portrait
  • Bleed: 0.125”
  • Front and back designs
Design features:
  • Front: Hero image + headline
  • Back: Details, map, contact information
  • Tall format for rack display visibility
  • Top 2” critical for visibility (visible in rack)
Design tip: Top of card is most visible in rack displays - put key info thereCustomization:
  • Destination/service images
  • Information content
  • Map or directions
  • Contact details
Print specifications:
  • Paper: 14pt card stock
  • Finish: Gloss or UV coating
  • Color: Full CMYK
  • Quantity: 500-2500
Distribution: Hotels, tourist centers, visitor bureaus, retail racksBest for: Tourism, real estate, attractions, restaurants, local services

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Template 12: Door Hanger

Door Hanger Marketing Piece

Specifications:
  • Size: 4.25” × 11” with die-cut hanger
  • Die-cut: 1.5” diameter circle (standard)
  • Bleed: 0.125”
  • Front and back printable
Design features:
  • Hanger cutout at top
  • Large headline area
  • Offer/message content
  • Perforated coupon option
  • Contact information
Design considerations:
  • Keep important info below hanger (3” from top safe)
  • High-impact headline
  • Clear call to action
  • Easy-to-find contact details
Customization:
  • Offer details
  • Images/graphics
  • Brand colors
  • Coupon section (optional)
Print specifications:
  • Paper: 14pt or 16pt card stock
  • Die-cutting: Required for hanger
  • Finish: UV coating (weather resistance)
  • Color: Full CMYK
Best for: Local services (pizza, cleaning, lawn care), real estate, political campaigns, urgent notices

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Large Format Templates

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Template 13: Trade Show Banner (24” × 72”)

Vertical Trade Show Banner

Specifications:
  • Size: 24” × 72” (2’ × 6’)
  • Orientation: Portrait (tall)
  • Bleed: 0.25” (larger for large format)
  • Retractable banner compatible
Design features:
  • Company logo at top
  • Main message at eye level (3-4 feet up)
  • Product/service images
  • Contact info at bottom
  • High-impact, minimal text
Viewing distance: 5-15 feetTypography:
  • Headline: 100-150pt
  • Body text: 48-72pt (minimum)
  • Keep text minimal
Customization:
  • Company branding
  • Product images
  • Key messages
  • Color scheme
Print specifications:
  • Material: Banner vinyl or fabric
  • Finishing: Grommets or pole pockets
  • Color: Full CMYK
  • Usage: Retractable banner stand compatible
Best for: Trade shows, conferences, retail displays, event signage

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Template 14: Yard Sign (18” × 24”)

Yard / Lawn Sign

Specifications:
  • Size: 18” × 24” (standard yard sign)
  • Orientation: Landscape
  • Bleed: Not typical (design to exact size)
  • Viewing distance: 10-30 feet
Design features:
  • Bold, simple message
  • Large text (readable from car/street)
  • Minimal words (5-7 maximum)
  • High contrast colors
  • Phone number or website prominent
Design rules:
  • HUGE text (keep it simple)
  • Maximum 2-3 colors
  • No fine details (won’t be visible)
  • Focus on brand/message clarity
Customization:
  • Message text
  • Phone/website
  • Logo
  • Colors
Print specifications:
  • Material: Corrugated plastic (Coroplast)
  • Thickness: 4mm standard
  • Stakes: H-stakes or wire stakes
  • Color: Full color
Best for: Real estate, political campaigns, directional signs, open house, garage sales

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Marketing Template Features

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Common Features Across All Templates

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Choosing the Right Template

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Decision Guide

1

Define Goal

What’s the purpose?
  • Event promotion → Event flyer or poster
  • Sales/offers → Sale flyer or postcard
  • Information sharing → Brochure or rack card
  • Brand awareness → Poster or banner
  • Direct response → Postcard mailer or door hanger
2

Consider Distribution

How will it be distributed?
  • Handed out → Flyer or brochure
  • Mailed → Postcard (USPS compliant)
  • Posted → Poster (appropriate size for location)
  • Rack display → Rack card (fits standard racks)
  • Door-to-door → Door hanger
3

Determine Budget

Budget affects:
  • Quantity (more = lower unit cost)
  • Size (larger = more expensive)
  • Stock quality
  • Finishing options
Templates: All budget levels represented
4

Select Template

Match to needs:
  • Review template features
  • Check size compatibility
  • Verify style fits brand
  • Download and customize

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Marketing Materials Best Practices

Headline rules:
  • Keep it short: 5-10 words maximum
  • Clear benefit: What’s in it for reader?
  • Action-oriented: “Save 50%”, “Register Now”, “Don’t Miss”
  • Large and bold: Readable from distance
Examples:
  • ✓ “50% Off All Summer Apparel”
  • ✓ “Free Consultation - Call Today”
  • ✗ “We are pleased to announce our summer seasonal offering special discount program” (too long!)
Priority order:
  1. Headline (largest, most prominent)
  2. Hero image (supporting visual)
  3. Key details (date, offer, location)
  4. Body content (benefits, features)
  5. Call to action (what to do next)
  6. Contact info (how to respond)
Guide the eye: Natural reading flow top to bottom, left to right
Color purposes:
  • Brand colors: Maintain recognition
  • Accent color: Highlight CTA, important info
  • Contrast: Ensure readability
  • Emotion: Red (urgent), Blue (trust), Green (fresh), etc.
Rule: 2-3 colors maximum for marketing materials (more = cluttered)
Effective CTAs:
  • Clear action: “Call Now”, “Visit Website”, “Scan QR Code”
  • Prominent: Large, contrasty, can’t miss it
  • One primary CTA: Don’t confuse with multiple actions
  • Easy to follow: Make next step obvious
Include: Phone, website, QR code (pick 1-2, not all three competing)

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Quick Reference Chart

MaterialRecommended PaperFinishTypical QuantityCost per Piece
Flyers (Letter)100 lb gloss textGloss/Matte500-2500$0.10-0.25
Postcards (4×6)14-16pt cardUV one side500-5000$0.15-0.35
Tri-fold Brochure100 lb textGloss/Matte250-1000$0.50-1.50
Posters (18×24)Poster stockSatin50-200$3-8
Rack Cards14pt cardGloss/UV500-2500$0.25-0.50
Door Hangers14-16pt cardUV coated1000-5000$0.15-0.30
Banners (2×6)Banner vinylGrommets1-10$30-80
Yard Signs (18×24)4mm Coroplast+ stakes10-100$8-15
Prices approximate, vary by printer, quantity, and location

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Learn More

Flyers & Posters Guide

Complete workflow for promotional materials

Brochures Guide

Multi-panel brochure design

Business Templates

Corporate and professional materials

Working with Printers

Getting best print results
Marketing tip: Test small quantities first (100-250). Verify design works in real world before ordering 5000 pieces. Small test run costs $50-100 vs expensive mistake on large run.