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Product Packaging Templates

Professional packaging templates with accurate dielines, safety zones, and print specifications. Perfect for product launches, retail packaging, and branded materials.
Important: Always verify dieline dimensions with your actual manufacturer before finalizing design. Packaging requires precise measurements.

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Box & Packaging Templates

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Template 1: Tuck-Top Box

Standard Tuck-Top Box Template

Specifications:
  • Flat template with dieline
  • Common sizes: 2” × 3” × 4”, 3” × 4” × 6”
  • Includes: Cut lines, fold lines, glue flap
  • Bleed: 0.125” outside cut lines
Dieline layers:
  • Cut line (red): Where die cuts
  • Crease/fold line (blue, dashed): Where box folds
  • Safety zone (green): Keep critical content inside
  • Design layer: Your artwork
Design features:
  • All six panels clearly marked
  • Glue flap areas indicated
  • Safe design area for each panel
  • Fold direction guides
Customization:
  • Product photos on panels
  • Brand logo and colors
  • Product information
  • Barcode placement (usually back panel)
  • Legal text and ingredients
Print specifications:
  • Material: SBS (solid bleached sulfate) paperboard
  • Thickness: 12pt, 14pt, or 18pt
  • Finishing: Gloss, matte, or soft-touch lamination
  • Optional: Spot UV, foil stamping, embossing
Best for: Cosmetics, small electronics, toys, food products, retail packaging

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Template 2: Pillow Box

Pillow Box / Gift Box Template

Specifications:
  • Curved box design (pillow shape)
  • Sizes: Small (3” × 2” × 1”), Medium (5” × 3” × 1.5”)
  • Die-cut required
  • Bleed: 0.125”
Dieline features:
  • Curved cut lines (die-cut)
  • Fold score lines
  • Tuck flaps at ends
  • No glue required (friction holds)
Design features:
  • Continuous design wraps around
  • Two main display faces (top and bottom)
  • End panels visible
  • Decorative potential
Customization:
  • Brand design wrapping around
  • Pattern or solid color
  • Logo on top panel
  • Minimal text (small area)
Print specifications:
  • Material: 14pt-18pt cardstock
  • Coating: Matte or gloss
  • Die-cutting: Required
  • Assembly: Customer assembly or pre-assembled
Best for: Gifts, favors, small products, jewelry, premium items, promotional packaging

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Template 3: Sleeve Box

Drawer-Style Sleeve Box Template

Specifications:
  • Two-piece box (inner tray + outer sleeve)
  • Inner tray: 3” × 4” × 1”
  • Outer sleeve: Slightly larger to fit tray
  • Both dielines included
Components:
  • Inner tray: Holds product
  • Outer sleeve: Slides over tray, primary branding
Design features:
  • Sleeve: Full branding opportunity (wraps around)
  • Tray: Usually solid color or minimal design
  • Pull-out experience (premium feel)
  • Large branding area on sleeve
Customization:
  • Sleeve exterior design
  • Tray color/pattern
  • End panels (visible when closed)
  • Inner tray lining color
Print specifications:
  • Material: 18pt-24pt chipboard or rigid board
  • Finishing: Matte or gloss lamination common
  • Construction: Hand assembly required
  • Premium option: Magnetic closure
Best for: Premium products, tech accessories, cosmetics, gift packaging, luxury items

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Label Templates

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Template 4: Product Label (Round)

Circular Product Label

Specifications:
  • Sizes: 2” diameter, 3” diameter, 4” diameter
  • Shape: Perfect circle
  • Bleed: 0.125” (extends beyond cut line)
  • Die-cut to circle shape
Design features:
  • Circular design composition
  • Logo/brand at center
  • Product name curved along edge
  • Information radiates from center
  • Legal text at bottom edge (small)
Customization:
  • Center logo/image
  • Product name and details
  • Color scheme
  • Pattern or solid background
Print specifications:
  • Material: Glossy or matte label stock
  • Adhesive: Permanent or removable
  • Finish: Gloss, matte, or clear
  • Die-cutting: To circle shape
  • Application: Sheet labels or roll labels
Best for: Jars (jams, sauces, cosmetics), bottles (top labels), product seals, stickers

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Template 5: Product Label (Rectangle)

Rectangular Product Label

Specifications:
  • Sizes: 2” × 3”, 3” × 4”, 4” × 6”
  • Shape: Rectangle with optional rounded corners
  • Bleed: 0.125”
  • Die-cut optional
Design features:
  • Traditional label layout
  • Top: Brand/logo
  • Center: Product name and hero image
  • Bottom: Details, ingredients, legal
  • Barcode area marked
Design sections:
  • Primary panel (front): Main branding
  • Information panel (back): Ingredients, usage, legal
  • Both included in template
Customization:
  • Product images
  • Brand elements
  • Information content
  • Color scheme
  • Typography
Print specifications:
  • Material: Paper or vinyl label stock
  • Finish: Gloss (water-resistant), Matte, or Clear
  • Adhesive: Permanent for bottles, removable for temporary
  • Options: Peel-and-reseal, tamper-evident
Best for: Bottles, boxes, bags, product packaging, shipping labels, compliance labels

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Template 6: Wraparound Bottle Label

Bottle Wraparound Label Template

Specifications:
  • Dimensions calculated for bottle circumference
  • Common: 10” × 3” (wraps standard bottle)
  • Bleed: 0.125” on non-overlapping edges
  • Overlap area: 0.25-0.5” for adhesive
Design features:
  • Front panel: Primary branding (visible from front)
  • Side panels: Secondary info, ingredients
  • Back panel: Legal text, barcode, instructions
  • Continuous design option (wraps seamlessly)
Sizing for your bottle:
Measure bottle circumference + 0.5" overlap
Example: 3" diameter bottle
Circumference = 3 × 3.14 = 9.42"
Label width = 9.42 + 0.5 = 9.92" (round to 10")
Customization:
  • Panel designs
  • Product information
  • Brand colors
  • Imagery and patterns
Print specifications:
  • Material: Waterproof vinyl or BOPP (polypropylene)
  • Finish: Gloss (most common for bottles)
  • Adhesive: Permanent, water-resistant
  • Application: Hand-apply or machine-apply
Best for: Beverage bottles, sauce bottles, shampoo, cleaning products, wine/spirits

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Bag & Pouch Templates

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Template 7: Stand-Up Pouch (Front Panel)

Stand-Up Pouch Label Design

Specifications:
  • Front panel dimensions (pouch lies flat)
  • Common sizes: 5” × 8”, 6” × 9”, 8” × 10”
  • Does NOT include bag structure (printed on pre-made pouches)
  • Bleed: 0.125”
Design features:
  • Upper area: Brand logo and product name
  • Center: Product image or window area
  • Lower area: Weight, features, claims
  • Bottom: Barcode and legal text
  • Zipper closure consideration (design around it)
Design considerations:
  • Keep critical info away from seal areas (top 1” and sides 0.5”)
  • Account for gusset folds (sides fold in, design wraps)
  • Window area (if transparent pouch front)
Customization:
  • Product imagery
  • Brand identity
  • Product details
  • Color scheme
Print specifications:
  • Printing: Digital or flexographic on pouch material
  • Material: Matte or gloss laminated pouch
  • Features: Zip closure, tear notch, hang hole
Best for: Snacks, coffee, tea, pet food, supplements, dry goods

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Template 8: Shopping Bag Design

Custom Shopping Bag Template

Specifications:
  • Flat bag template layout
  • Sizes: Small (8” × 10”), Medium (10” × 13”), Large (13” × 17”)
  • Front, back, sides, and bottom panels
  • Handle area indicated
Design panels:
  • Front panel: Primary branding
  • Back panel: Secondary message or repeat logo
  • Side gussets: Brand pattern or solid color
  • Bottom: Usually blank (internal)
Design features:
  • Large logo area on front
  • Tagline or website
  • Pattern or solid color background
  • Handle cutout area (keep clear)
Customization:
  • Brand logo and messaging
  • Color scheme
  • Pattern design
  • Handle style (die-cut or attached)
Print specifications:
  • Material: Kraft paper or glossy art paper
  • Weight: 100-150 gsm
  • Handles: Die-cut, rope, or ribbon
  • Finish: Matte or glossy lamination
Best for: Retail stores, boutiques, events, gift bags, promotional giveaways

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Specialized Packaging Templates

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Template 9: Hang Tag

Product Hang Tag Template

Specifications:
  • Sizes: 2” × 3.5”, 2.5” × 4”, 3” × 5”
  • Hole: 0.25” diameter at top
  • Bleed: 0.125”
  • Optional: Perforated section
Design features:
  • Hole punch area at top (keep clear 0.5” from top)
  • Front: Brand logo, product name, price
  • Back: Barcode, care instructions, website
  • Perforated coupon option
  • String/elastic attachment
Customization:
  • Brand design
  • Product information
  • Price area
  • Back panel content
Print specifications:
  • Material: 14pt or 16pt card stock
  • Finishing: Gloss, matte, or uncoated
  • Die-cutting: Hole punch required
  • Optional: Perforation, embossing
Best for: Clothing, handmade goods, jewelry, boutique items, craft products

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Template 10: Sticker Sheet

Multi-Sticker Sheet Template

Specifications:
  • Sheet size: 8.5” × 11” (Letter)
  • Multiple stickers per sheet
  • Layouts: 2” circles (12-up), 3” × 2” rectangles (8-up), custom
  • Bleed: 0.125” per sticker
  • Kiss-cut (cuts sticker, not backing)
Layout options:
  • Same design repeated (bulk stickers)
  • Different designs (variety pack)
  • Grid layout or scattered layout
Design features:
  • Individual sticker designs
  • Each with proper bleed
  • Cut lines marked
  • Spacing between stickers
Customization:
  • Sticker designs
  • Shapes (circle, square, custom die-cut)
  • Quantities per sheet
  • Mix of designs
Print specifications:
  • Material: Glossy or matte vinyl
  • Adhesive: Removable or permanent
  • Cutting: Kiss-cut (stickers on sheet) or individual
  • Weatherproof: UV coating for outdoor use
Best for: Product branding, packaging seals, promotional giveaways, laptop stickers, bulk distribution

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Packaging Design Best Practices

Why it matters:
  • 1mm error = product doesn’t fit or box doesn’t close
  • Misaligned folds = unprofessional appearance
  • Wrong dimensions = entire batch unusable
Best practices:
  • Always use manufacturer’s exact dieline
  • Lock dieline layer (don’t accidentally move it)
  • Verify dimensions with physical sample
  • Test with mockup before ordering thousands
Never: Guess dimensions or use generic templates for final production
Critical zones:
  • Trim/cut line: Exact edge where package is cut
  • Bleed area: Design extends 0.125” beyond trim
  • Safety zone: Keep text/logos 0.25” inside trim minimum
Why:
  • Cutting not 100% precise (slight variation)
  • Elements too close to edge may be cut off
  • Text touching fold lines is hard to read
Rule: 0.25” safety zone minimum, 0.5” for critical elements (logo, legal text)
Design around folds:
  • Avoid placing text across fold lines (distorts/breaks)
  • Plan images for fold reveals
  • Use folds intentionally for surprise/delight
  • Test mockup to see how folds affect design
Example: Box with person’s face - don’t let fold go through face (breaks image)Solution: Plan composition so folds enhance, not detract
Required information (varies by product/region):
  • Ingredients list (food, cosmetics)
  • Weight/volume (net weight)
  • Manufacturer information
  • Country of origin
  • Safety warnings
  • Barcodes (UPC, EAN)
  • Certifications (organic, FDA, etc.)
Typography requirements:
  • Minimum size (usually 6pt for ingredients)
  • Specific language required
  • Contrast requirements (readable)
Tip: Consult regulations for your product category before finalizing designResources: FDA (food/drugs), FTC (labeling), industry-specific requirements
Barcode requirements:
  • Location: Usually back or bottom panel
  • Size: Minimum 1.5” wide × 1” tall (standard UPC)
  • Quiet zone: 0.25” clear space around barcode
  • Contrast: Dark bars on light background
  • Flat surface: Don’t place where box folds
Test: Scan printed barcode before mass productionTip: Get UPC code early in design process, verify it scans

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Mockup and Testing

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Physical Mockup Process

1

Print Test on Paper

Initial mockup:
  • Print design on regular paper at actual size
  • Cut out along dieline
  • Score fold lines with dull blade or bone folder
  • Fold and tape together
Purpose: See 3D form, catch design issues
2

Evaluate 3D Form

Check:
  • Does product fit comfortably?
  • Do panels align correctly when folded?
  • Is text readable on all faces?
  • Do folds disrupt important design elements?
  • Is barcode on flat, accessible surface?
Make adjustments before ordering print proof
3

Print Proof

Order single print proof (before large run):
  • Printed on actual packaging material
  • Die-cut and finished
  • Assemble and test with product
Cost: $50-200 for proofWorth it: Prevents $2000+ mistake on 5000-unit run
4

Final Approval

Sign-off checklist:
  • Product fits properly
  • All text readable and accurate
  • Colors acceptable (CMYK vs screen)
  • Barcode scans successfully
  • Legal/regulatory compliance verified
Get stakeholder approval: In writing, on physical proof

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Packaging Print Specifications

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Material Choices

  • Paperboard (Boxes)
  • Label Stock
  • Bag Materials
  • Finishing Options
SBS (Solid Bleached Sulfate):
  • White, smooth surface
  • Best print quality
  • 12pt-24pt thickness
  • Premium packaging
CUK (Coated Unbleached Kraft):
  • Natural brown kraft
  • Eco-friendly appearance
  • 12pt-18pt
  • Rustic aesthetic
Chipboard:
  • Gray recycled board
  • Economy option
  • 22pt-30pt
  • Inner boxes, backing
Best for: Retail boxes, cosmetic packaging, food boxes

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Packaging Workflow Summary

1

Get Exact Dieline

  • From manufacturer/converter
  • Verify dimensions with sample
  • Import into Figma
  • Lock dieline layer
2

Design in Layers

  • Dieline layer (locked)
  • Design layer (your artwork)
  • Safety zones (guidelines)
  • Text layer
  • Special finishes (if applicable)
3

Create Physical Mockup

  • Print on paper
  • Cut and fold
  • Test with product
  • Iterate design
4

Export with Print for Figma

  • Enable bleed
  • CMYK conversion
  • Spot colors (if using special finishes)
  • 300 DPI
  • PDF/X-1a format
5

Order Proof

  • Single print proof
  • On actual material
  • Die-cut and assembled
  • Test and approve
6

Production

  • Order full quantity
  • Request press check (large runs)
  • Inspect first units
  • Approve production run

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Learn More

Packaging Guide

Complete packaging workflow

Stickers Guide

Sticker and decal design

Spot Colors

Using Pantone for special finishes

Advanced Series

Packaging video tutorial
Critical reminder: Packaging is unforgiving. 1mm error = expensive mistake. Always order a printed proof on actual material before full production run. 100proofcansave100 proof can save 5000 reprint.